Marketing and Communications Strategy

Press Coverage

Global Wine Marketing Experience


Marketing strategy and programming 

Partnership and sponsorship marketing

Communications strategy and execution 

Budget management

Team leadership 

Influencer marketing

Event strategy and execution

Messaging development


Global wine market dynamics

3-Tier system and distributor channels

Supply chain and logistics

International supplier management

HNWI and secondary market dynamics

International wine business culture

Viticulture and production

Established network of wine professionals


Brand communications strategy

Crisis communications

Content copywriting 

Publicity planning

Media Relations

Spokesperson media training

Public speaker and moderator

Wine Industry Health and Wellbeing

About Rebecca

Rebecca Hopkins is one of the wine industry’s best-known and most experienced wine communications strategists, who has worked with some of the world’s most notable fine wine brands. A noted speaker, she has given keynote speeches in the U.S., Italy and Australia, and she’s also moderated numerous panels, hosted events across the U.S., and written numerous articles.

Australian by birth (and temperament), she arrived in the U.S. in 2007, to take the role of Vice President of Public Relations and National Events for Constellation Brands. There she worked to promote wines of all levels. Rebecca also established key relationships within the American media, which she maintains today.

Five years later, she joined national fine wine importer, Folio Fine Wine Partners, to take charge of the U.S. market communications strategy and programming for their agency’s 20+ family-owned producers.

Today Rebecca is the principal of her own communications consultancy, working with clients such as the Champagne Charles Heidsieck, Biondi Santi, and Quintessa Estate, among many others. Rebecca also works within related sectors such as hospitality, hotels, and even tea. Her specialties are brand storytelling, digital media, crisis communications, and building consumer connections.

In 2018, Rebecca founded A Balanced Glass, a website and community that focuses on staying safe and well when working with alcohol. Her ground-breaking work has been featured in Food & Wine,, Wine Enthusiast magazine, and she has been recognized by Wine Business Monthly, and Seven Fifty Daily as a wine industry leader.

Representing Some of the World’s Finest Wine Brands

What People Say

“I have known and worked many years with Rebecca. She was pivotal in securing distribution rights of Charles Heidsieck in the hands of Folio.
Rebecca is one of the rare professionals to have such an extensive view on press relationship management and wine knowledge. Her expertise is second to none, she always has a global view on any given project in the particularly demanding field of dealing with press in the US wine market.
She gets is, she has it. High personal ethics, a people person, a lovely sense of humour. A nice touch of Aussiness ! Not choosing to work with her if one’s expectations are high would be insane.”
Stephen Leroux
Executive Director Champagne Charles Heidsieck
"Every now and then you run into someone who just gets it. Well Rebecca is just one of those quietly spoken executives who gets it, gets it done, does it with a smile, credits everyone around her, goes the extra mile, thinks strategically, can execute at ground level, is pragmatic, works well with a team or alone, and always over delivers. Every interaction I have had with Rebecca over the past 17 years, reminds me how passionate she is about the Wine space and as a result she seamlessly navigates, from brand strategy to brand voice and everything in between. She has a naturally bias for action and can walk in the shoes of the consumer. I would encourage anyone looking to make a difference to reach out to Rebecca, you will not be disappointed. Not only is she authentic, and knowledgeable, but she is fun to work with, and life is too short to work with boring people."
Alan Johnson
CEO / Independent Board Member / Strategic Advisor / Mentor & Coach
“Rebecca sets the bar high for everyone in the communications industry as well as the wine industry as a whole. She's strategic, creative and incredibly driven, and always thinking of new ways to reach the evolving wine audience. She's respected throughout the industry for her candor, wit and professionalism, as well as her successful track record. Rebecca is a born leader and a huge asset to any project or team.”
Suan Kostzrewa
Former Managing Editor, Wine Enthusiast
"I have had the pleasure of working with Rebecca on a project that required fast turnaround and a targeted approach. Her eye for detail, global networks and gift for storytelling made this an effortless task

She proved to be the complete professional I would not hesitate to recommend Rebecca to anyone seeking a marketing and communications specialist who not only meets expectations but surpasses them with flying colours. Working with Rebecca was an absolute pleasure, if you need this service, you would be crazy to not have her number on speed dial"
Kate Goodman
Halliday Wine Companion 2024 Winemaker of the Year / Wine Industry Consultant
"Rebecca is a forward-thinking PR executive with a deep understanding of market trends which has consistently set her apart in the wine industry. An exemplary community and industry leader, she has a keen ability to anticipate consumer interests, which has proven to be an invaluable asset in navigating the evolving landscape of wine marketing. These contributions, combined with strong technical wine knowledge, leaves an indelible mark on every wine marketing project she undertakes."
Dan Petroski
Owner, Massican Wines

Client Press Coverage Secured

Wine Enthusiast Magazine Logo
Decanter Magazine Logo
Wine Searcher Dot Com Logo
The Wall Street Journal Logo
CBS News Bay Area Logo
Fortune Magazine Logo
Shanken News Daily Logo
Wall Street Journal Magazine Logo
The New York Times Logo
United Hemispheres Magazine Logo
Today Show Logo
The Drinks Business Logo
Food and Wine Magazine Logo
Wine Spectator Magazine Logo
Forbes Magazine Logo
Robb Report Logo
Wine Business Monthly Magazine Logo
Wine Industry Network Advisor Logo
The San Francisco Chronicle Logo

Get In Touch



More than 25 years of success and established relationships in the global wine industry.

A leader, experienced in developing strategic marketing and communication platforms, storytelling, copywriting, thought leadership, crisis and stakeholder communications. Demonstrated success in partnership marketing and event activation, earned and paid digital media marketing, agency management and P&L responsibility.